Why Sportcash One:
The International Olympic Committee reported in 2016 that there are approximately 2 Billion athletes worldwide, however, far less than 1% of them earn enough money at their sport in order to make a living playing the sport they love. Our founder Roberto Moretto has spent more than 30 years as an Athlete/Coach and Entrepreneur in various sports industries and he has experienced first-hand the difficulties some athletes face in getting even a single sponsor to help them defray the costs of competing in their favored sport. Roberto for years has been trying to figure out a way to increase the standard of living for many of these underserved athletes. Sportcash One was born out of this desire to try and help these remaining 99%+ of athletes earn enough playing the sport they love in order to support their families and live their lives to the fullest.
The vast majority of today’s Teams, Clubs and Athletic associations are barely earning enough to make ends meet. With the ever-escalating cost of insurance, travel, facilities and equipment; most teams and associations find themselves in a constant struggle to field their teams, market their games and provide a reliable source of income for their players.
Now comes Sportcash One, we aim to level the playing field and to increase the reliability and real dollar funding for many Amateur and Professional Athletes, Teams, Clubs and Athletic associations, by democratizing their ability to receive financial support from around the world.
Through the use of cryptocurrency, a customized Digital Wallet, our Utility Token; $SCOne and the Waves Platform we want to be able to bring together Professional and Amateur Athletes from the four corners of the globe with Sponsors and Athletic Brands in order for both the Athletes and Brands to benefit from satisfying the needs of the global sports population. Through these partnerships we plan on allowing the Athletes to earn a greater financial reward for practicing their craft and the Brands such as Nike, Adidas, UnderArmour, Asics, Puma etc. to benefit by promoting athletes in here-to-for underserved worldwide markets. Which will allow these same Brands to increase their own market penetration and therefore increase their own bottom line in the process.
We are taking a novel and multi-pronged approach in order to support these Athletes and Clubs. One of our approaches is to create an Online Shops program that will allow both Vendors and Customers to pay for items and sponsorships with our $SCOne, thereby reducing and almost eliminating all transaction fees so the money goes where it is intended instead to so 3rd party banking intermediary. The Customers benefit because now they will be able to support their favorite athlete without having to worry about exchange rates, and the vendors will benefit because now they are paid almost immediately, and they also do not have to worry about high transaction costs and fees. Sportcash One and Waves benefits due to the increased volume of transactions on our platforms, which drive revenue, social awareness and familiarity.
Another route we are taking is through our Sports Social Network which will allow for the increase media coverage of these athletes. It will allow the athletes to post their own videos, promote their own events and even offer up tickets to some of their most popular events. This program will greatly increase the awareness of the athletes but will also help increase the volume of transactions on the Sportcash One and Waves Platforms.
We will be having a sponsorship program that allows individuals and corporations to sponsor charities of their choice including environmental projects throughout the world. We will bring together a Loyalty Program that will help promote the encourage Loyalty by fans to a specific Brand or Athlete, allowing them to receive discounts on purchases as well as other non-monetary benefits IE autographs, first in line for ticket sales etc. We will also have an online magazine for advertising, a trading platform so members can exchange memorabilia, tokens and other items of value. To top it all off we will be creating a value-added service to many Clubs and Associations by offering them the ability to white-label their own Utility Club Token to be able to use on our platform, this will increase user engagement with the clubs allowing them to increase revenue and broaden their audience. By creating this white-labeled utility token, where we take care of all the back end administration, programming, exchanges and trades we will be offering the Clubs and Associations a turn-key solution for increased fan engagement.
These programs, the Loyalty Program, Sports Social Network, Online Stores, Digital Magazine, Charity Program and the White-Labeled Club Token are all designed to increase awareness, usability, customer engagement and profitability for all parties involved.