Real Time Data Influences Decision Making
Loyalty is a sticky concept that most sports teams can use to their advantage. Many organizations are focused on selling the season tickets, but they can’t forget the passionate community that’s much larger than just those people who can afford to give up the time and money to see the games in person. Sportcash One Loyalty programs are a way to engage with people without forcing them into the typical—and misrepresented—pinnacle of buying a season ticket, and if done right these programs allow you to learn more about and earn more from your fans.
There’s No Hard Cost in Creating Value with Data
When you think about building the right CRM profile, there are many ways you can do it: You can ask for data, you can trade for data, you can buy that data. What would it mean for your sports organization to have data about my favorite sport, the ages and names of my kids, my shirt size, or my annual household income? Would it be worth giving up a midweek ticket to a non-conference basketball game that you’re not going to sell anyway? By giving up nothing in exchange for data that will help you build a better profile of your customer, you can then market to them more appropriately. Now that you know I have two kids aged 7 and 4, you’re going to understand that selling me a season ticket isn’t realistic since I’m not in the life stage to be spending 8 Saturdays every fall watching a game live, but you can market things to me that are more appropriate for the customer profile you’ve built.
The Sportcash One Loyalty program data system will give the Brands and Shops the advantage of knowing their customers better; allowing them to reward their valued fans with cryptocurrency points secured by the Waves blockchain platform. Thereby creating more interaction with their fans with trusted and safe transactions for all parties involved.